These posts show up in WeChat Moments, roughly equivalent to Facebooks News Feed. As such, Subscription Accounts can publish once a day to subscribers, with up to 6 articles each time. However, WeChat limits the number of posts to prevent incessant spamming by accounts in a bid to stay at the top of the WeChat search engine. All updates go straight to the users’ subscription folder with no push notifications. The WeChat Subscription Accounts work like a daily news feed. Compared to other messaging apps business accounts WeChat Business Accounts have more restrictions designed to stop companies from creating a poor user experience with too many push notifications.Īs such, WeChat Subscription Accounts tend to focus more on dispersing information and maintaining brand communication. As such, they are commonly used by celebrities or small single individual businesses that need to constantly post content to engage with the masses. WeChat Subscription accounts are for celebrities or small single individual businesses that need to post a lot of content. We are going to cover the Subscription and Service accounts. WeChat Work accounts are to be used as internal company messengers much like Slack. WeChat Subscription Accounts and WeChat Service Accounts allow users to build a relationship and communicate with their customers. These are the three main types of WeChat Official Accounts: Known as the WeChat Official Account, businesses are provided with the WeChat Official Accounts Platform to manage them. There are special WeChat Business accounts designated for business use. In Japan, the number of stores that accept WeChat pay increased 35x from 2017 to 2018. More and more Chinese people are using WeChat to pay around the world.

It’s also about accommodating the massive Chinese diaspora around the world. However, WeChat Business isn’t just about targeting Chinese users in China. In China, the app accounts for 34% of all data transferred over the internet. Since most of everything can be done inside the app the average user spends about 70 minutes a day on WeChat. That means you’ll get access to about 74% of China’s 1.3 Billion people just through one app. WeChat is the most commonly used app in China with 973 Monthly Active Users. If you’re looking to market or to support customers in China or Chinese customers abroad you definitely need WeChat Business. Unlike other messaging apps, this is a very simple question to answer. Businesses use the WeChat Official Accounts Platform to manage them.īut perhaps the biggest difference between WeChat and western messaging apps is WeChat Pay. Like how WhatsApp differs from WhatsApp Business, WeChat has Official Accounts for business use along with their normal consumer accounts.

Wechat official account marketing